Staff

Lula S. Cassidy, Executive Director
email | Phone Extension # 3947

Lula joined the GSCCVB team in June 2016. Her rich history in sales, marketing and tourism spans over 25 years.  Lula proudly originates from a rural farming community in Illinois, near the Quad Cities, beginning her studies and dedication to her career with a BA in Marketing from Augustana College; and continuing her studies with a Master Degree in Tourism Science from Cornel University.  Lula comes to the GSCCVB after having recently served as President and CEO of New York City based InnTerActive Marketing, a hospitality and tourism outsourcing consulting firm. She has provided revenue strategies and brand consulting for companies such as LaQuinta Inn & Suites, Hilton Hotels & Resorts, Best Western, the Laredo Heat Soccer team & Wells Fargo Bank.  Lula has been a keynote speaker at major hotel brand conference events such as LaQuinta Inns & Suites and Best Western.  Prior to leaving the East Coast to join the Greater St. Charles CVB, Lula served as Fundraising Chairman for both “Safe Places to Play” a youth sports volunteer organization and “Pack the Back Pack Program” a North Central West Virginia volunteer group dedicated to providing food & school supplies for children in need.  

 

Michelle Cianferri, Tourism Development Manager
email
 | 
Phone Extension # 3949

Michelle joined the team in May 2009 as a part time Sales Manager, and brings significant experience to the position, having worked both in hotels and the convention and visitors bureau realm. Her enthusiasm in building relationships with planners as well as suppliers ensures "win-win" events. Michelle's primary concentration is Group Sales which now includes the political market and prospecting for new business.  Michelle also shares the meetings and conventions market with Nick Bacik. She has been a member of Meeting Professionals International (MPI), having served as co-chair for the annual MPI Chicago Area Chapter Golf Outing following several years' tenure with the event's coordination.  Michelle is also an active member of Illinois Society of Association Executives (ISAE). Michelle, who attended Loop College and Loyola University, enjoys spending time with her husband and two children during her free time.

 

Nick Bacik, Tourism Development Manager
email
 | 
Phone Extension # 3950

Sports Sales Manager Nick Bacik's background in events sponsorship sales and as an athletic recruiter, combined with his MA in Sports Administration from Central Michigan University, have enabled him to hit the ground running in promoting Greater St. Charles as a destination for amateur adult and youth sports events and in understanding the specific needs of events rights holders and national governing bodies. In addition to matching athletes to venues, Nick will be developing the health and wellness market.

 


Vikki J. Myers, Destination Marketing & Community Relations Manager 
email
 | 
Phone Extension # 3952

Vikki joined the GSCCVB in August 2015 as team support for the 30th Annual Scarecrow Fest. In August 2016 Vikki's role expanded to include managing The Bureau's social and promotional marketing initiatives. Vikki has extensive experience as a publishing and media professional in Chicago, as an acquisitions editor, vocal trainer and marketing lead, and most recently managing video producer for Pearson Education. After receiving her degree in Communication Studies from University of North Carolina at Chapel Hill, Vikki settled in the Midwest where she has used her discretionary time as a voice-over narrator and as an actress in local and regional theaters across the U.S. With her husband Michael, Vikki co-founded the drama-music company Kingdom Impact Theater Ministries.  Vikki is also a recording artist,  having released two CD's which include some original music.  Vikki and Michael have one daughter, Camille, a student at Augustana College in Rock Island, IL.

 


Zena Rayford, Executive Assistant
email
 | 
Phone Extension # 3951
 

Executive Assistant Zena Rayford joined the team with an extensive administrative background and her Bachelors of Science in Telecommunications Management.  Her role includes maintaining key websites with area events, welcoming new businesses to be included in the visitors guide listing and being a resource for inquiries regarding nearby activities.