Media Release

FY 2018 Budget is approved for the Greater St. Charles Convention and Visitors Bureau

Published 07/10/2017

The St. Charles City Council approved funding to support the Greater St. Charles Convention and Visitors Bureau for FY 2018 during a meeting of the City Council on July 5, 2017. The approval was granted in response to previous presentations of the FY 2018 Strategic Marketing Plan, proposed operating budget and Marketing Communications Plan.

The Bureau’s funding request of $526,500 is consistent with funding from the 2016-2017 budget year and will once again enable the promotion of the destination’s businesses and hotels in the pursuit of increased tourism and experiential travel.

The GSCCVB will focus on four (4) key destination tourism segments in FY 18 in order to harness the strengths of the destination and advance economic sustainability and growth for the Greater St. Charles, Illinois service area: Leisure, Meetings & Conventions, Sports Tournaments & Events and Destination Weddings.

“The GSCCVB will continue to review all strategies, tactics and programs in which we participate. With the tracking and metrics programs put into place that did not exist prior to our fiscal fourth quarter 2017, our ability to directly focus in on market segments and targeted audiences strengthens in tremendous strides,” said Executive Director Lula Cassidy with regard to the targeted tourism segments the bureau is focused upon. She also says, “We stay true to our historical roots. We are invigorated as a tourism destination to promote sight-doing – experiencing the area, educating families, training corporations and providing settings for social events that a photographer will consider a work of art.” The notion of “Sight-doing” is one of several outbound marketing themes the Bureau initiated in FY 2017 and will integrate into the fabric of its FY 2018 marketing initiatives.

The GSCCVB is funded by the Illinois Office of Tourism and a portion of the hotel/motel tax collected by the City of St. Charles hotels to promote the Greater St. Charles area as a destination for leisure tourists, conventions, sports events, and meetings. For additional information regarding the bureau’s marketing and sales activities, contact the bureau at 630-377-6161 or www.visitstcharles.com.

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